Hello I’m Mike Hale
Web3 native. Marketing obsessed. I help crypto projects and founders grow their audience, go to market with a real strategy, and use AI to do it faster.
Work with me
Bad technology.
Vanity marketing.
Silver-bullet thinking.
I've seen it all.
I help founders stop guessing and start growing. The right technology, the right marketing approach, and a clear path to growth.
I've spent my career building software, leading startups as CTO, and founding my own digital marketing agency. Along the way I've worked with early-stage founders and established companies across industries and spent years deep in the Web3 and crypto space.
What I've learned is that the tools change constantly, but the fundamentals don't. Real growth comes from understanding your business, knowing your customer, and delivering something that solves a real problem.
What I Do
Web3 Go-to-Market Strategy
Most crypto projects go to market without a real plan. I help you build the strategy that changes that. Narrative, positioning, distribution, and timing, locked in before you spend a dollar on marketing.
Digital Marketing & Audience Development
Growing an audience in Web3 isn't about chasing numbers. I help you find the people who believe in what you're building. Community, content, and engagement, built to turn attention into something that converts.
AI-Powered Growth & Optimization
AI is reshaping how crypto projects build and grow. I help you figure out where it fits in your growth stack, what workflows to build, and how to move faster without losing the human judgment that actually makes marketing work.
Web3 deserves better marketing.
If you believe that too, let's talk about what that looks like for your project and build something worth paying attention to.